An interesting web article alerted via @vfowler You may be a journalist, academic or marketing copywriter, but does it mean you can write for the web? Not every good writer can write for the web via by Paul Boag The article focuses on three aspects accessibility considerations, the unique way people read online and the personal nature of the web.
Regarding accessibility, not just for the disabled, but the suggestion is to write in short chunks as our eyes are not designed to read on screens. And secondly to write simply being unaware of the audience. Helping users to scan your document as that is what people do on the web. Short sentences and breaks between paragraphs. And a friendly approach with personal input. It is more of an expectation with online writing. Allow for your humanity to show through. You need to write as you speak and write as if talking to just one person. All good advice for #blogjune